TY  - THES 
TI  - El impacto de las redes sociales en las estrategias, actividades y comunicaciones de las empresas en Colombia   : caso Caracol, RCN y CMI
PB  - Universidad Icesi
PY  - 2015
UR  - http://hdl.handle.net/10906/79250
AB  - The following research project, allowed us to analyze and compare three major
Colombian newscast, Caracol news, RCN news and CM& news, to become
acquainted with the perception the people of Cali have of their marketing strategies
in social networks.
With the obtained analysis we were able to obtain the use that is given to this virtual
platforms, since it is the second most used media to find out about news, after the
traditional television. In addition, Caracol news is the most frequented in social media
by the users, in second place is RCN and third, CM& news. It became known that
the majority of the users prefer to not participate in virtual communities even though
they follow them through their social media accounts.
Finally, we were able to observe that in its majority, every newscast in the country
have platforms and strategies of social media to get to their viewers.
KW  - Redes sociales
KW  - Estrategias de mercadeo
KW  - Competitividad empresarial
KW  - Noticias Nacionales
KW  - Trabajos de grado
KW  - Mercadeo
KW  - Departamento de Mercadeo y Negocios Internacionales
KW  - Producción intelectual registrada - Universidad Icesi
KW  - Marketing strategies
KW  - Competitive Business Strategies
ER  -