TY  - THES 
TI  - Intervención en la divulgación de la agenda de teatro de Cali
PB  - Universidad Icesi
PY  - 2015
UR  - http://hdl.handle.net/10906/79333
AB  - The communication strategies for theatrical productions present some difficulties of adaptation in the
digital world, is hard to understand the sector dynamics. Turning digital hasn’t been easy due to the lack of update in
terms of content and dissemination strategies. Theater groups are facing a crisis with the audience but also the
marketing and production model. Throughout research the theater world and current cultural agenda have been
checked, analysis proved the behaviour of prosumer users to be influencer and social network as a spreading channel
that leads to a public-bonding scenario strengthening its involvement on the field.
KW  - Agendas
KW  - Teatro
KW  - Estrategia de comunicación
KW  - Plataformas digitales
KW  - Web
KW  - Redes sociales
KW  - Medio social
KW  - Medios digitales
KW  - Trabajos de grado
KW  - Departamento de Diseño
KW  - Diseño de Medios Interactivos
ER  -