TY  - JOUR 
TI  - Gestión estratégica de tecnologías de información y comunicación y adopción del comercio electrónico en Mipymes de Córdoba, Argentina
PB  - Universidad Icesi
PY  - 2016
issn 01235923
AB  - This paper analyzes the causal factors of the level of electronic commerce adoption (ECA) among Micro,
Small and Medium Enterprises (MSMEs). Contingent Theory is used as the basis for building a structural
equation model. The model assigns a mediating role to the ‘ICT strategy and management control’
variable. The study is based on a survey of 139 MSMEs from Córdoba, Argentina. Results show that the
mediating variable positively affects ECA, and therefore, the organizational performance. Besides this,
the e-readiness of a firm directly and indirectly influences ECA.
KW  - Producción intelectual registrada - Universidad Icesi
KW  - Electronic commerce
KW  - Comercio electrónico
KW  - Tecnología de la información
KW  - Gestión estratégica
KW  - Tecnologías de información y comunicación
KW  - Mipymes
KW  - Argentina
KW  - Information and Communication
UR  - http://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/2187
ER  -