TY  - JOUR 
TI  - Selección multicriterio de aliado estratégico para la operación de carga terrestre
PB  - Universidad Icesi
PY  - 2016
issn 01235923
AB  - The purpose of this work is to present a model for selecting a strategic partner in the operation of land
transportation, to strengthen the integrated supply chain management. The selection process involves
the use of tools that contribute to decision making in an agile, effective and efficient way. In this context,
the proposed model combines the fuzzy analytic hierarchy process and technique for order preference
by similarity with ideal solution, including scientific and analytical elements that enable the inclusion of
diverse criteria and leading actors. This model, which is applicable to different types of organization, was
validated in a Colombian industrial company in order to identify the potential strategic partner with the
best competitive advantages.
KW  - Producción intelectual registrada - Universidad Icesi
KW  - Análisis de procesos
KW  - Decisiones multicriterio
KW  - Alianzas estratégicas
KW  - Transporte terrestre
KW  - Cadena de suministro
KW  - Toma de decisiones
UR  - http://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/2190
ER  -