TY  - JOUR 
TI  - Planeación por escenarios: un caso de estudio en una empresa de consultoría logística en Colombia
PB  - Universidad Icesi
PY  - 2016
issn 01235923
AB  - Uncertainty about market trends and the business environment in which companies operate is one
of the main challenges managers currently face. A company that analyzes its environment and tries to
predict possible future scenarios will not be surprised by changes thereof and can establish action plans
in advance to ensure it will be effective regardless of which scenario ultimately prevails. This article is a
case study about scenario planning in a company that offers logistics consulting services in Colombia. The
scenario planning process led to the identification of key challenges, trends and market opportunities for
the company in question.
KW  - Producción intelectual registrada - Universidad Icesi
KW  - Planeación estratégica
KW  - Planeación de escenarios
KW  - Casos de estudio
KW  - Cadena de abastecimiento
KW  - Sector servicios
KW  - Strategic planning
KW  - Scenario planning
UR  - http://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/2197
ER  -