TY  -  JOUR 
TI  - SmarterDeals: a context-aware deal recommendation system based on the smartercontext engine
PB  - IBM Corp.
PY  - 2012
AB  - Daily-deal applications are popular implementations
of on-line advertising strategies that offer
products and services to users based on their
personal profiles. The current implementations
are effective but can frustrate users with irrelevant
deals due to stale profiles. To exploit
these applications fully, deals must become
smarter and context-aware. This paper presents
SmarterDeals, our deal recommendation system
that exploits users’ changing personal context
information to deliver highly relevant offers.
SmarterDeals relies on recommendation
algorithms based on collaborative filtering, and
SmarterContext, our adaptive context management
framework.
KW  - Seguridad de la información
KW  - Protección de datos
KW  - Protección de la información
KW  - Automatización y sistemas de control
KW  - Automation Command and control system
UR  - http://hdl.handle.net/10906/81955
ER  -