TY  - JOUR 
TI  - Factores que el fabricante/distribuidor toma en consideración para la comercialización de alimentos especiales en mercados foráneos
PB  - Universidad Icesi
PY  - 2017
issn 0123-5923
AB  - This article aims at identifying the factors related to the characteristics of the product that manufacturers
and distributors take into account for the commercialization of specialty food in international niches markets.
The qualitative methodology of case studies based on in-depth interviews constitutes the research
tool in this study. The results reflect that quality remains as the essential factor in the negotiation between
the distributor/importer and the manufacturer to market their products in the niche market of specialty
food. The relationship between the manufacturer and the distributors should be close and fluid in a way
that strengthens trust and encourages the development of a mutually beneficial long-term relationship.
KW  - Comercialización de alimentos
KW  - Mercados
KW  - Fabricante
KW  - Empresas
KW  - Distribuidor
KW  - Nicho (Mercado)
UR  - http://hdl.handle.net/10906/82278
ER  -