TY - JOUR TI - Distrinox, ¿cómo crecer rentablemente? PB - Universidad Icesi PY - 2018 issn 0123-5923 AB - This case study aims to put into practice the customer management concept in a Colombian firm that imports and sells stainless steel to ensure its profitable growth. In order to achieve this goal, information about the market, the competitors, the company as well as its products and customers is provided for the reader to define actions regarding the products and services portfolio to grow profitably. KW - Orientación al mercado KW - Gestión de clientes KW - Economía colombiana KW - Empresas colombianas UR - https://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/2805 ER -