TY  -  JOUR 
TI  - Distrinox, ¿cómo crecer rentablemente?
PB  - Universidad Icesi
PY  - 2018
issn 0123-5923
AB  - This case study aims to put into practice the customer management concept in a Colombian firm that imports and sells stainless steel to
ensure its profitable growth. In order to achieve this goal, information about the market, the competitors, the company as well as its products
and customers is provided for the reader to define actions regarding the products and services portfolio to grow profitably.
KW  - Orientación al mercado
KW  - Gestión de clientes
KW  - Economía colombiana
KW  - Empresas colombianas
UR  - https://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/2805
ER  -