TY  - JOUR 
TI  - Tradición e innovación artesanal: Tula, la cuna de la cuera tamaulipeca
PB  - Universidad Icesi
PY  - 2019
issn 2248-7212
AB  - This article aims to analyze the sociocultural and economic
context in which cuera, the traditional clothing of the State of
Tamaulipas (in northern Mexico) is made, commercialize and
worn. Special attention is given to the municipality of Tula; a magic
town considered to be the cradle of Tamaulipas’cuera. The case
of an artisan family considered the pioneers of this traditional
clothing and whose knowledge and skills have been transmitted
to several generations is presented and analyzed in this paper. The
production made by this family has created a micro-family business.
To investigate this topic, a qualitative ethnographic methodology
was used. Participant observations, semi-structured interviews,
fieldnotes, documentary reviews and audiovisual materials were
utilized. Field work was done during the months of March, May
and November 2018.
KW  - Artesanos
KW  - México
KW  - Innovación
KW  - Empresa familiar
UR  - http://repository.icesi.edu.co/biblioteca_digital/handle/10906/85273
ER  -