TY  - THES 
TI  - Estrategia efectiva para el impacto en la comunicación bidireccional, en los asociados a fondos de empleados en Colombia
PB  - Universidad Icesi
PY  - 2020
UR  - http://repository.icesi.edu.co/biblioteca_digital/handle/10906/87450
AB  - Purpose - Seeing the communication problems within an employee fund and its mostly elder population of associates, this project purpose was focused in providing a communication strategy, capable of providing useful insights to employee funds in regards of their associates desires, needs and doubts towards the benefits, news and overall operations inside the fund. Also, a grand purpose for this project was to give employee funds associates the visible, palpable voice and empowerment they were asking for, based in community, solidarity and participation, so they can truly see and ask for the correct exploitation of the money they provide the fund.

Design/methodology/approach - The methodology for this project focused on user centered design, divided in 4 main components, based on the double diamond design methodology: Contextualization, Observation, Ideation and Development. These 4 components were all worked along and co-created with the users, so every insight and discovery was provided by them comments, questions, actions and activities. In this sense, the main approach was to provide the fund and its associates a solution that resulted familiar and really listened to their needs.
KW  - Fondos de empleados
KW  - Pension de jubilación
KW  - Pensiones a la vejez
KW  - Comunicaciones
KW  - Economía
KW  - Comunidad
KW  - Participación
KW  - Economía solidaria
KW  - Experiencia de usuario
KW  - Medios digitales - Innovaciones tecnológicas
KW  - Herramienta tecnológica
KW  - Trabajos de grado
KW  - Diseño de Medios Interactivos
KW  - Departamento de Diseño
ER  -