TY  - THES 
TI  - Alegra Juice
PB  - Universidad Icesi
PY  - 2020
UR  - http://repository.icesi.edu.co/biblioteca_digital/handle/10906/87739
AB  - Alegra
is born from the need and tendency of the Cali society to change their eating habits, for 
healthy habits; It is a company run by two sisters from Cali who like healthy food. Seeing the 
growth of this market worldwide and the cultural change that has begun
in Colombians and 
specifically in the culture of Cali. 
They c
reate a brand that seeks to generate wellbeing for 
consumers through its healthy food products.
Today eating healthy is a trend, 
people worldwide are more conscious that maintaining a
healthy 
di
et is not only good for physical health, but also for mental and spiritual transformation. When 
people eat properly, they feel good and reflect this to others
in many ways like
the way they act 
and interact with the environment.
Alegra believes that “healt
hy” should taste good and make a person feel good. A balanced 
healthy lifestyle should be affordable and easy to understand for anyone who wants to adopt it. 
Through Alegra products, people can have delicious options 
for
consume and 
they will 
provide 
them 
with all the essential minerals, vitamins, enzymes and proteins that they require for the 
proper functioning of their body; to look and feel good.
KW  - Estudios de mercado
KW  - Hábitos alimenticios - Aspectos de salud
KW  - Satisfacción del consumidor
KW  - Restaurantes
KW  - Comida Saludable
KW  - Restaurantes otras ventas de comida
KW  - Comida Gourmet
KW  - Alimentación saludable
KW  - Tésis
KW  - Administración
KW  - Departamento de Gestión Organizacional
ER  -