Authors Title Year Link Abstract Keywords Publisher Pubplace Language Document Type "Diagnóstico situacional y propuesta de mezcla de mercadeo para la Empresa Inoxidable Santacruz" 2012 "http://hdl.handle.net/10906/68645" "This project responds to the interest of Inoxidable Santacruz’s owner in gaining market share and becoming a major player in the local industry of stainless steel products and services. To do so, this project presents a diagnosis of the current context, a corresponding situational analysis, to subsequently propose a marketing mix, that provides strategic focus, improves market share, and strengthens the firm’s competitive position." "FACULTAD DE CIENCIAS ADMINISTRATIVAS Y ECONÓMICAS ,PRODUCCIÓN INTELECTUAL REGISTRADA - UNIVERSIDAD ICESI ,PLANIFICACIÓN ESTRATÉGICA ,VENTAJA COMPETITIVA ,POSICIONAMIENTO DE MARCA ,MEZCLA DE MERCADEO ,MARKETING MIX ,POSITIONING ,COMPETITIVE ADVANTAGE ,STAINLESS STEEL" "Universidad Icesi" "spa" "info:eu-repo/semantics/masterThesis"