Authors Title Year Link Abstract Keywords Publisher Pubplace Language Document Type "Entrando al mercado de toallitas húmedas para bebé en Colombia" 2013 "http://hdl.handle.net/10906/76399" "The case tells the true story about a company which is looking to diversify theirproducts portfolio in the baby wipes market in Colombia, and should also do arethink of its competitive strategy, through the analysis of their mode of production,product design, positioning, communication and business channel approach. Thecase raises the global stage where the manager must look at all the possibilitiesfrom the standpoint comprehensive as possible, given that the focus on only a fewof its strategic areas, quite possibly leave him in a weak position when taking thebest decision to achieve results and generate value for the brand." "Facultad de Ciencias Administrativas y Económicas ,Producción intelectual registrada - Universidad Icesi ,Estudios de mercado ,Competitividad ,Estrategia competitiva ,Consumidores - Actitudes ,Comportamiento del consumidor ,Consumer studies ,Competitive strategy ,Product launch ,Baby Wipes Market" "Universidad Icesi" "spa" "info:eu-repo/semantics/masterThesis"