Authors Title Year Link Abstract Keywords Publisher Pubplace Language Document Type "Revisión del plan estratégico : Master Key of Stimulation Ltda." 2014 "http://hdl.handle.net/10906/77304" "This report is evidence of the strategic plan review conducted in Master Key OfStimulation Ltda.; a Colombian company dedicated to market virtual interactivetraining products, office automation and design. During the project, it wasreevaluated and redesigned the mission, vision and the business definition.Subsequently, the internal and external analysis of the company's competitiveprofile analysis was performed; in addition to the SWOT analysis and the most Página7suitable approach to improve organizational performance strategies. From this, thestrategic plan was developed, disaggregating each strategy in their respectiveactivities. Finally, a special analysis of the human resources department was donebecause it is consider as a priority at this time for the company, and the foundationwas created to implement this department; starting with the organizationperformance evaluation.The results of the research project were satisfactory, fully meeting the objectivesand making an excellent review of the strategic plan of the company Master Key.Some weaknesses were identified for implementing or improving, and plenty ofinformation contained at the report will be useful to managers of the organization." "Planeación ,Empresas ,Planeación estratégica ,Servicio al cliente ,Análisis interno ,Análisis externo ,Trabajos de grado ,Administración ,Departamento de Gestión Organizacional ,Producción intelectual registrada - Universidad Icesi" "Universidad Icesi" "spa" "info:eu-repo/semantics/bachelorThesis"