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Biblioteca Digital - Universidad icesi
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Estudios gerenciales
Estudios gerenciales Vol. 35 No. 152
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Teoría de modelos mentales y el constructo experiencia de marca: un estudio de caso en una escuela de negocios chilena
Cárdenas Figueroa., Arturo
1-Jul-2019
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Análisis narrativo
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Escuelas de negocios
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Modelos mentales
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