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Biblioteca Digital - Universidad icesi
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Estudios gerenciales
Estudios gerenciales Vol. 35 No. 152
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El efecto de la autocongruencia en un sello de denominación de origen: el sello hecho en Puerto Rico
Santos Corrada, María de los M.
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Flech, José A.
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Candelaria, Sandra Mena
1-Jul-2019
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Flech, José A.
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Santos Corrada, María de los M.
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Autoconcepto social
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Comportamiento del consumidor
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Percepción de marca
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2019
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