Nieto Flechas, Lina Constanza2025-03-282025-03-282023-06-16https://hdl.handle.net/10906/130228Feasibility study of a new business line for a company that sells paint application equipment. To obtain more market positioning and higher income, the equipment is not only sold but also rented. The methodology used during the 'application work' sessions was the Business Model Canvas, to discover how -with an innovative proposal- we could effectively address a company issue and positively impact its overall income. Among the most relevant findings, we have that: 1) our most attractive segments are 'contractors' and the 'metallic structures' sector (since they are clients whose businesses would be directly impacted by our proposals). 2) The industry segment is also an interesting one (with longer sales cycles and subject to more approvals because airless equipment is not part of their productivity chain). 3) The possibility of renting equipment is a viable option for the company since its annual income can contribute not only to operational profits but is also the window for the most representative segments to subsequently access the purchase of equipment as well as other company products. Among the various expectations is that of obtaining a business plan, one that positively impacts the company's income and helps expand its market position to cover all sectors (those who use the equipment less frequently and have lower income can access the rental service, and those who have a greater demand and benefit from the purchase could also benefit from us). This article is part of the final 'application work' for the sales specialization at Icesi University. It has not been previously presented by any other author and is self-authored; the names and figures/values presented are the result of research conducted by the author and aims to add value to the company.8 páginasDigitalapplication/pdfspaEL AUTOR, expresa que la obra objeto de la presente autorización es original y la elaboró sin quebrantar ni suplantar los derechos de autor de terceros, y de tal forma, la obra es de su exclusiva autoría y tiene la titularidad sobre éste. PARÁGRAFO: en caso de queja o acción por parte de un tercero referente a los derechos de autor sobre el artículo, folleto o libro en cuestión, EL AUTOR, asumirá la responsabilidad total, y saldrá en defensa de los derechos aquí autorizados; para todos los efectos, la Universidad Icesi actúa como un tercero de buena fe. Esta autorización, permite a la Universidad Icesi, de forma indefinida, para que en los términos establecidos en la Ley 23 de 1982, la Ley 44 de 1993, leyes y jurisprudencia vigente al respecto, haga publicación de este con fines educativos Toda persona que consulte ya sea la biblioteca o en medio electróico podrá copiar apartes del texto citando siempre la fuentes, es decir el título del trabajo y el autor.http://creativecommons.org/licenses/by-nc-nd/4.0/thesishttps://biblioteca2.icesi.edu.co/cgi-olib/?oid=362407info:eu-repo/semantics/openAccessAttribution-NonCommercial-NoDerivatives 4.0 InternationalPintura industrialAplicaciones; ContratistasEstructuraTesis Especialización en Ventasinstname:Universidad Icesireponame:Biblioteca Digitalrepourl:https://repository.icesi.edu.co/http://purl.org/coar/access_right/c_abf2