Propuesta de planeación estratégica para una empresa del sector agrícola productora de semillas, Sem Latam S.A. Colombia

Abstract

This proposes a Strategic Plan for a seed producer company, called Sem Latam S.A, located in the Valle del Cauca, Colombia. First a diagnosis of the actual situation of Sem Latam S.A. was made. This diagnosis included a complete description of the organization, which was contrasted with the current situation, national and international, of the sector in which it operates. In addition, an external analysis of the company was performed following Porter diamond tool. Furthermore, an analysis of environmental variables of the organization was made, due to the fact that those variables affect the sector in which it operates. According to these findings, there were established trends which indicate the possible direction of the seed producer sector. The field of information corresponding to the company and its industry was enriched by the application of a survey related with this proposal, made to a considerable number of members of the company from different positions. For decision-making and generation of strategies, eventually, a SWOT analysis was made, identifying the most relevant Weaknesses, Opportunities, and Threats Strengths, in order to establish solutions and / or ways of thinking that create value for the company. Complementarily internal and external factors matrix was made, allowing realize which of these, the company responds to a greater extent. Ultimately the proposal aims to the improvement of Sem Latam S.A and it was developed with emphasis on three approaches: Marketing, Production, Research and Human Capital.