Construyendo región a través de la responsabilidad social empresarial: tres casos exitosos del Valle y el Cauca

Abstract

For several years, some companies motivated by the interest to be actives agents in the performance of public policies, have identified that corporate social responsibility is an important part of any sustainability organization model together with competitiveness. This paper aims to develop a research on best practices for the development of social, educational, and health projects. The project objective is to demonstrate the interest by some organizations from different sectors, to contribute to the development of communities or individuals with limited socioeconomics resources. Thereby it will be evidenced how companies can build social responsibility from the environment in which they operate. The project will analyze three examples of institutions focused on different segments to identify the real impact they have had on society and how they have managed to hold itself over time preserving the same principles.