Onomatopoeic Representations of the Haptics of Fruits

Abstract

Más que nunca, la comunicación se ha vuelto simple, directa y con un alto componente emocional. En este sentido, millones de personas usan las onomatopeyas cada día en todos los países y culturas en el mundo. Es una forma fácil de expresar el asco Beurk o la sorpresa Waouh .En consecuencia, el objetivo de este estudio es explorar la relación entre las fotos de frutas/vegetales y las onomatopeyas asociadas con el consumo de estos productos. El resultado del estudio muestra que los consumidores franceses y españoles tienen las mismas onomatopeyas para describir una mordida en algunos vegetales. Validamos que algunas onomatopeyas (Glub, Chomp y Slurp) son coherentes para describir precisamente el sonido de una mordida en estos vegetales. Los resultados pueden ser aplicados a cualquier contexto donde los consumidores no pueden tocar, gustar u oler el producto, pero e l consumidor necesita usar estos estímulos para comprender el producto. Por ejemplo, agregar una onomatopeya a la foto de un vegetal en el sitio web de un supermercado (Drive Trough Supermarkets).

Now more than ever, communication has become simple, direct, and with a high emotional component. In this sense, onomatopoeic expressions are used every day by billions of persons across all countries and cultures. It´s an easy way to express disgust “Beurk” or surprise “Waouh”. Consequently, the purpose of this study is to explore the relationships between fruits/vegetable pictures and onomatopoeic expressions associated with eating these products. The results of the study indicate that Spanish and French consumers have a similar Onomatopoeia to describe a bite into some vegetable. We validated that some onomatopoeias (Glub, Chomp and Slurp) are consistent to describe precisely the sound of a bite of theses vegetables. These results can be applied to any context where consumers are not able to touch, taste, or smell the product, but the consumer needs to use these stimuli to understand the product. For example, adding an onomatopoeic expression to vegetable pictures in a supermarket website (Drive Trough Supermarkets). Consumers might feel more confident about their grocery choices because onomatopoetic expressions used properly could erase the distance between the vegetable ordered online and customers’ expectations. The main recommendation driven from this research is to use onomatopoeic expressions that were selected with a high percentage, these can be applied could on advertising in order to promote fruits and vegetable consumption.