Transformación de la cultura empresarial a través de la estrategia organizacional y como sistema de integración al interior de las organizaciones

Abstract

El objetivo principal de este trabajo es analizar cómo la cultura empresarial afecta la competitividad de las compañías y qué tan alejada está dicha cultura con relación a la estrategia y los objetivos corporativos. Para las empresas es fundamental tener una estrategia bien diseñada que se acople a los resultados que tienen proyectados; una vez definida la estrategia las organizaciones deben precisar el tipo de cultura que deben tener como soporte para alcanzar los objetivos; una vez definida esta cultura, se debe interconectar con la estrategia para generar valor al interior de la organización.

The main objective of this paper is to analyze how corporate culture affects the competitiveness of companies, and how far this culture is from corporate strategy and objectives. For companies, it is essential to have a well-designed strategy that fits the results they have projected, once the strategy is defined, organizations must specify the type of culture must have as a support to achieve the objectives; once this culture is defined, it must be interconnected with the strategy to generate value within the organization. To produce this transformation, the aim is to establish foundations that will help companies measure the current state of their culture considering the strategic, by aligning internal practices that can help bridge gaps between culture and strategy. Thanks to this method, PYMES that are not economically able to hire a culture measurement company will be able to measure and make relevant changes that help administrative efficiency and enhance their competitiveness.