Aplicación de las teorías emergentes al diseño curricular complejo de los programas de mercadeo

Abstract

This document contains an important study about the emergint theories. Such theories show, first, the different points of view of authors who are seeking the topic. The mainemergint theories are related with complex though, non linearity, chaos, catastrophe, fuzzy logic. With this study we want to know what is the relationshipbetween the science of complexity and marketing. Nowadays, the management of marketing works around eventslinear and the same way as the decisions have been taking and the administration of organizations. The managers have been trained under traditional principles wich enable them to give solution to different problems that may ocurr. Therefore,emergint theoriescanbecome important tools to address the problems caused by chaotic situations or non-linear.