Plan de negocio para una empresa de mercadeo olfativo

Abstract

Through this business plan is presente d an innovative venture that will be established in the city of Cali to provide s cent marketing solutions to companies looking for branding services. The company will design scent mark s (known as odotype) customized and consistent with the attributes and / or the personality of the brand and will be responsible for its aromatization in the en vironment required by the customer. This is accomplished by an expert team of perfumer s and chemists who develop high quality formulations. The spread has excellent perfor mance and efficiency, thanks to in-house development for equipment with green tec hnologies, which is a highly differentiating factor from the few competing companies in the market.