Planeación estratégica para una empresa productora y distribuidora de complementos nutricionales a base de quinoa

Abstract

In this project will set out a strategic planning for a producer and distributor firm of finished products of Quinoa, thi s planning includes aspects like corporative platform and objectives, the design of the internal structure, map out the managerial indicators and the execution of evaluation matrices, for the formulation of strategies. The market and the development of fi nished products of Quinoa has been extend their influence year by year, however, in Colombia the consumption is low due to the limited information of the product and the benefits that this product has. For that reason, Biox has a relevant opportunity to ma ke incursions in this market, according to the quality of the products, distribution and the aggregate value included in the protein insolate that the company makes. The implementation of the strategic planning is important for the corporation, because thi s makes the orientation affording take the control of the market dynamics.