The aim of this article is to provide
readers with an understanding of the
behavior of micro and small business
entrepreneurs towards the acquisition
of external information. This
research study uses a quantitative
method for exploring entrepreneurial
attitudes with regard to the acquisition
of this kind of information. The
results show not only a perception
that external information is highly
valuable, but also that there is a
lack of programs for acquiring this
information. In this regard, organizations
that support these kinds of
businesses, such as, e.g. universities,
chambers of commerce, and local
government agencies, can provide
assistance by developing tools for
conducting research of the external
commercial environment of companies,
thus helping them to achieve a
broader business view at a low cost.
