2024-07-01, PROESA, Fundación Anáas

En 2008, Colombia ratificó el Convenio Marco para el Control del Tabaco (CMCT) de la Organización Mundial de la Salud, comprometiéndose a adoptar estrategias eficaces para reducir el consumo de productos de tabaco. Entre estas medidas, los impuestos selectivos se destacan por su alto impacto en la disminución del consumo. Sin embargo, la industria tabacalera ha intentado frenar estas políticas argumentando un supuesto aumento del comercio ilícito, respaldando estudios con conflictos de interés que exageran esta problemática. En respuesta, estudios independientes como el M3C-COL han utilizado metodologías participativas y transparentes para ofrecer evidencia objetiva sobre el comercio ilícito de cigarrillos en Colombia. Esta investigación no solo fortalece el control del tabaco en el país, sino que también promueve la participación ciudadana y la democratización de la información.

2024-12-01, García Díaz, Alejandro, Ramírez Robledo, Carlos Enrique

This research addresses the challenge of increasing peanut butter consumption in Colombia, led by Manitoba, a company that dominates the local market. While this product is widely consumed in countries like the United States, where it is part of the basic food basket, its penetration in Colombia remains limited. The study analyzes the barriers and motivations of Colombian consumers, including factors such as lack of product knowledge and integration into daily diets. Based on these insights, innovative strategies are proposed, including educational campaigns, the development of new products, and targeted promotions. Results from experimental tests suggest significant potential for category growth, strengthening Manitoba's position as a transformative leader in the national market.

2024-12-12, Oviedo Rivera, Carolina, Escobar Parra, Ada Valery, Moreno Raigosa, Luis Alexander, Ramírez, Carlos Enrique

This proposal details a strategy to increase the use of peanut butter through a marinade, focusing on the development of a new product line called MANIDOBO from the company MANITOBA . The objective is to create a peanut butter - based 2 product that responds to the growing consumer demand for healthy and sustainable options, becoming an essential ingredient in Colombian gastronomy. Global market trends indicate a steady increase in the consumption of marinades that are low in sodium, free of preservatives and made with natural ingredients, reflecting a preference for healthier alternatives, driven by increased awareness about food an d demand for sustainable products. Market research, based on a survey, shows that a high percentage of participants are interested in trying traditional dishes that include peanut marinade. This, together with data from secondary sources, highlights the fe asibility of introducing innovative products in this sector, allowing the implementation of effective strategies in digital marketing, sustainability and product development.