Examinando por Autor "Melgarejo Molina, Zuray A."
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Ítem Planificación estratégica y niveles de competitividad de las Mipymes del sector comercio en Bogotá(Universidad Icesi, 2015-01-01) Melgarejo Molina, Zuray A.This paper analyzes the relationship between Strategic Planning and Competitiveness in MSMEs related to the business sector in Bogota, and taking into account the potential impact of this dimension in business performance. To do this, a contextualization of the business sector needs to be performed before assessing their competitiveness using the Interamerican Development Bank (IDB) Competitiveness Map. Statistical analysis using correlational tests (SPSS software) infers that strategic planning has a significant impact on the functioning of other dimensions of organizational management of MSMEs and their competitiveness.