Examinando por Autor "Sanchez, Diana Carolina Cano"

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Captura de Leads a través de estrategias digitales
(Universidad Icesi, 2023-06-01) Sanchez, Diana Carolina Cano; Román, Leydi Johana Ochoa
Digital advertising is undergoing significant evolution as consumers seek personalized experiences and the ability to make real-time purchases. This has led to a substantial increase in digital advertising investment by advertisers, who are also looking for specialized agencies and personalized, automated services. Currently, a wide range of services are offered, including advertising strategies, media planning, content production, digital marketing, and social media advertising. Advertising agencies must adapt to the digital era by offering specialized, personalized, and automated services. The purpose of this work is to present lead generation as a key opportunity to generate value and meet the needs of clients in a highly competitive market