Tradición e innovación artesanal: Tula, la cuna de la cuera tamaulipeca

This article aims to analyze the sociocultural and economic context in which cuera, the traditional clothing of the State of Tamaulipas (in northern Mexico) is made, commercialize and worn. Special attention is given to the municipality of Tula; a magic town considered to be the cradle of Tamaulipas’cuera. The case of an artisan family considered the pioneers of this traditional clothing and whose knowledge and skills have been transmitted to several generations is presented and analyzed in this paper. The production made by this family has created a micro-family business. To investigate this topic, a qualitative ethnographic methodology was used. Participant observations, semi-structured interviews, fieldnotes, documentary reviews and audiovisual materials were utilized. Field work was done during the months of March, May and November 2018.