Detección de espacios publicitarios de escenas audiovisuales para publicidad inmersa

With the advantages offered from the interactive digital TV, it is possible to add, modify or delete advertising audiovisual content already developed, and the chance of adding or associating applications or interactive services. However, detection and insertion of advertising spaces into existing content is a tedious task and in most cases it is done manually. This paper proposes an alternative advertising detection in digital audiovisual content for the subsequent inclusion of embedded interactive advertising