Relación entre marketing interno y compromiso organizacional en Centros de Desarrollo Tecnológico colombianos

Abstract

This research identifies the relationship between internal marketing and organizational commitment in two Colombian Technological Development Centers. The research method used is a quantitative correlation not experimental one and the sample consists of 100 employees of two corporations located in the municipality of Piedecuesta, Colombia, who were exposed to the Internal Marketing Questionnaire of Bohnenberger and OrganizationalCommitmentScale of Meyer and Allen. The results proved the existence of a significant moderate positive correlation between internal marketing and organizational commitment. In addition, it determined that the affective component of the organizational commitment is the one with the greatest response to internal marketing practices.