Optimizar la capacidad operativa de los recursos para A.C. Plomeros Especialistas

Abstract

This study focuses on optimizing the operational capacity of A.C. Plomeros Especialistas, a family-owned plumbing company in Cali, Colombia. Despite significant investments in advanced technology for services such as drain unblocking, hydraulic leak detection, waterproofing, and roof repair, the company faces the challenge of profitably utilizing its equipment through services that cover multiple investments with higher lead conversion. To address these issues, a commercial plan focused on improving customer communication and market segmentation is proposed. Key actions include advertising strategies to highlight current services and innovative technology, developing a pricing schedule based on geographic segmentation, improving the pre-diagnosis process with a decision tree to gather essential customer information before discussing prices, and introducing a diagnostic fee adjusted according to service location. The expected result is an increase in the conversion rate of potential customer prospects through more effective segmentation and communication, enabling the company to utilize 93% of its operational capacity. The objective of this strategy is to maximize operational efficiency and profitability, ultimately leading to increased customer satisfaction and market expansion in Cali.