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Gestión estratégica de tecnologías de información y comunicación y adopción del comercio electrónico en Mipymes de Córdoba, Argentina
(Universidad Icesi, 2016-01-01) Jones, Carola; Motta, Jorge; Alderrete, María Verónica
This paper analyzes the causal factors of the level of electronic commerce adoption (ECA) among Micro, Small and Medium Enterprises (MSMEs). Contingent Theory is used as the basis for building a structural equation model. The model assigns a mediating role to the ‘ICT strategy and management control’ variable. The study is based on a survey of 139 MSMEs from Córdoba, Argentina. Results show that the mediating variable positively affects ECA, and therefore, the organizational performance. Besides this, the e-readiness of a firm directly and indirectly influences ECA.