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Autor: Alonso Cifuentes, Julio CésarTema: Demanda

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    Proyección de demanda: ¡este problema no es normal!
    (Universidad Icesi, 2015-04-01) Gallo Córdoba, Beatriz Eugenia; Alonso Cifuentes, Julio César
    This case discusses a problem that may arise when using a semi-logarithmic linear model to forecast the demand of a given product. This problem is presented using the discussion that emerges in a company that is looking for an approach to forecast the demand of its leading product. The reader faces the challenge of deciding which approach is adequate to the problem.