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  • Ítem
    Plan estratégico para Filo Restaurante
    (Universidad Icesi, 2014-06-01) Restrepo Sánchez , Edward; Acosta Naranjo, Alejandro; Asesor Tesis
    Filo Restaurant is an emerging company focused on the segment of the lunch time restaurants, with a strong customer service that allows it to differentiate themselves in a highly competitive segment that uses dominates price strategies. The service features and presentation, along with the quality of products, have generated a top of mind in a niche where, the previous mentioned features, are well appreciated and the consumer is willing to pay for that added value. The strategic plan has been designed, in order to strengthen in its human capital structure, and its culture of service, offering an innovative alternative and improving their processes, to ensure the best quality products.