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Ítem La fórmula para el éxito en el género urbano: análisis de tendencias y patrones en la música comercial(Universidad Icesi, 2024-12-17) Bedoya Aristizábal, Isabela; Ríos Valencia, Ángel AlexisThe objective of this degree project was to analyze and apply the key elements that determine success in urban music. To achieve this, a conceptual framework was developed that integrates key concepts and breaks down issues such as success, trends, and patterns within the music industry. The theoretical research includes the review of concepts of musical authenticity and adaptability in a market that is constantly changing, in order to identify those elements that allow artists to stand out. The methodology used combines bibliographic research with the analysis of cases of successful artists in urban music, such as J Balvin, Karol G and Bad Bunny. Three original phonograms were also created, following a “formula for success” that balances authenticity and artistic novelty, which implements those stylistic patterns seen within the genre. The project's findings highlight that while there are common patterns to achieve success, artists must adapt to these elements and create a unique perspective that allows them to make a genuine and lasting connection with their audience.