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Ítem Plan estratégico de la empresa de comercialización de prendas de vestir femeninas Mezanine S.A.S.(Universidad Icesi, 2014-01-01) Benitez Castaño, Christian Felipe; Borrero Caldas, Silvio; Asesor TesisThe main purpose of this project was the design of a strategic plan for Mezanine (sales import organization of women’s clothing wholesale and retail). Therefore was necessary because Mezanine is in a price war market and need to create differentiation from competitors.