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Bowling es un negocio innovador, ya que busca revolucionar el mercado de los bolos en la ciudad de Cali. Con tecnología de punta a diferencia de la competencia, que aún no ha automatizado las canchas y sigue realizando de manera manual, lo que hace poco atractivo para las personas y no se interesan en este tipo de diversión. Además Bowling integrara los servicios de Bar y Snacks para los clientes, agregando valor a este; con el fin de generar fidelidad y teniendo otro factor diferenciador para captar clientes. Teniendo en cuenta lo anterior Bowling es una oportunidad de empresa, ya que el mercado de bolos no ha sido explorado de manera amplia y profunda.

Today, as we take the environment we realize that experience daily a series of changes, which leads to both individuals and organizations feel the need to seek alternatives to address and respond appropriately to stimuli or situations they face and to keep pace in the medium in which they develop. When research on the topic was conducted was able to identify that organizations constantly collect external information and resources become, but this depends on a close relationship ranging from individuals with business and enterprise with individuals. This is where the trust factor comes to play an important role, as the information transmitted between partner-company is relevant, leading to relations generating new idea forge and it is possible that there is fairness in the organization and they can all be participants, contributing ideas for making decisions. We also found that there are elements such as reputation and previous experiences which determine if it can establish a trust relationship, ie, speaking of university-business, both managers and students to be performing an investigation, carrying some process particular practice or doing business, are themselves in the proper development and management of processes, those leaving the university name in high and so the institution (university) can be recommended for future occasions. It is of vital importance within the organization a constant flow of new information, new technologies have, allowing their employees to learn more easily and their ability to absorb information more efficient. This allows the organization to get better results by creating effective teams, creating sound strategies for the development of its processes, and at the same time, perform well, generating positive and satisfactory results.

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