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Ítem TRAINEAR.CO, agregador web de la oferta de servicios y productos relacionados con el fitness: proyecto de grado de maestría en gestión de la innovación(Universidad Icesi, 2023-07-01) Galvis Blanco, Sergio Alejandro; Betancourt Velasco, Maria ClaraThe wellness industry is extremely large, with Latin America as the fourth largest market globally and Colombia as the fourth largest market regionally. And is because of this fact, that this booming economy is projected to continue growing despite a dip due to the impact of the Covid - 19 pandemic of 2020, and therefore there will be more opportunities, enterprises and businesses that will appear for years to come.