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Ítem Producto digital MyFuelFinder: Trabajo de grado para optar por el título de Magíster en Estrategia Digital de Negocios(Universidad Icesi, 2023-06-22) Pedrozo Chacón, Iván Andrés; Pinedo de Oro, Stephanie; Alzate Alvarado, Ana Lucía; Cuadros González, Jhon Jairo; Cardona Tangarife, John Fernando; Cuadros González, Jhon JairoThe MyFuelFinder business project proposes the implementation of a digital tool in the cities of Cartagena and Barranquilla, on the Atlantic coast of Colombia, to provide users with an easy way to access vehicle fuel and improve competitiveness in the market. Its value offer is focused on allowing users to choose where to fill up their vehicle with fuel according to customizable criteria and helping Service Stations to attract and retain customers, overcoming the price war and achieving sustainable growth.