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Ítem Investigación de mercados : viabilidad de producción y comercialización de salsas de ají en la ciudad de Cali(Universidad Icesi, 2015-01-01) Portilla Kattán, Andrés Ernesto; Lombana Bedoya, Tomás; Asesor TesisThis degree work has the ultimate function, assess the feasibility of creating a producer and marketer of natural hot sauces, free from artificial additives and preservatives in the city of Santiago de Cali This work allowed to acquire new knowledge and develop skills and abilities for each of the parts of the project, as the marketing plan, hit chili history, among others were the ones allowed to give purpose to this project and determine the feasibility of creating company.