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Autor: Román Castillo, Ruth EsperanzaTema: Capital social

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    El rol del capital social del emprendedor en la expansión exitosa de una Start-Up.: El caso de Hipertexto Ltda. - "La Librería de la U"
    (Universidad Icesi, 2009-10-01) Smida, Alí; Román Castillo, Ruth Esperanza
    This document identifies the role of an entrepreneur's social capital in the company Hipertexto Ltda. in the process of consolidating and positioning the company in the publishing sector. A case study approach is used to identify a set of variables that enhance individual social capital, and to describe their effects on the company's performance. As a final result, we formulate a set of research propositions aimed at contributing to the understanding of the phenomenon being analyzed. We also propose a model that summarizes the dynamics of the exchange of social capital from both an individual and an organizational perspective, and discuss how this dynamic leads to the strengthening of organizational social capital as a sustainable competitive advantage of a company.
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    El capital social organizacional de la pequeña empresa innovadora. Un ensayo de medición en las ciudades de Cali y Medellín
    (Universidad Icesi, 2013-07-01) Román Castillo, Ruth Esperanza; Gómez Mejía, Alina; Smida, Alí
    This paper applies the concept of social capital in organizations. A tool for measuring the cultural aspects of this intangible capital is proposed using a Likert-type scale. A questionnaire was applied to a sample of small enterprises with an innovator profile in Cali and Medellin (Colombia). The average measurements obtained and the analysis of correlations between the different variables in this study led us to conclude that these enterprises have a positive perception of the quality of their internal social relationships, as well as those maintained with their stakeholders. However, we identified certain weaknesses which could be modified in order to improve the collective competences of these firms so that they may become an effective vehicle for innovating and creating sustained competitive bases.