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    Diseño de un modelo de negocio circular basado en innovación para el aprovechamiento de plásticos de un solo uso en Cali: Cloop
    (Universidad Icesi, 2023-07-01) Monzon, Kateryne; Duque Vidal, Juan Manuel; Camacho García, Francisco
    The development of this business model starts is a call to improve the efforts to face a problem that affects the whole world, which has global policies and strategies to solve it, but nevertheless, the results are still incipient in terms of reduction, reuse, recycling and Soil regeneration: Single-use plastics. Numerous bibliographic sources explain the lack of success of global strategies in the need to know the local context, each city is a different university because the value chain of single-use plastic recycling may not exist or may be precariously developed. . For this reason, Cloop is created as a business model that, based on separation at the source, seeks to increase the rates of use of single-use plastics, increase the income of recyclers in the city of Cali and contribute to the objectives in terms of responsibility extended to the producer of the REP groups that operate in the city.
  • Miniatura
    Ítem
    TRAINEAR.CO, agregador web de la oferta de servicios y productos relacionados con el fitness: proyecto de grado de maestría en gestión de la innovación
    (Universidad Icesi, 2023-07-01) Galvis Blanco, Sergio Alejandro; Betancourt Velasco, Maria Clara
    The wellness industry is extremely large, with Latin America as the fourth largest market globally and Colombia as the fourth largest market regionally. And is because of this fact, that this booming economy is projected to continue growing despite a dip due to the impact of the Covid - 19 pandemic of 2020, and therefore there will be more opportunities, enterprises and businesses that will appear for years to come.