(Universidad Icesi, 2023-12-19) Del Basto Gómez, Oscar Andrés; López Gómez, Gustavo; Vélez León, Vanessa; Ramírez, Carlos Enrique
In this graduate work, a strategic proposal is presented to the company Gases de Occidente (GdO), which comprehensively addresses the internal and external analysis of existing service channels, identifying opportunities for improvement, implementing technological solutions and establishing new strategies for the transition to virtuality that renew the customer experience and, in turn, minimize complaints, claims and requests.
