Companies need to promote their products through
advertising, which is usually managed in the traditional
way; however, currently the idea to fulfill this function
using interactive marketing has been taking place. To
take advantage of this opportunity, a solution using
a new kind of machines that aim to make known
the brand and its different products interacting with
its user, has been generated. This paper shows a
methodology adopted by Product Design Engineering
Program at the Universidad EAFIT, which consists of
four phases and the design process of an interactive
machine resulting in a fully functional prototype that
meets its objectives.
