Apropiación social del conocimiento - CPO

URI permanente para esta colecciónhttp://hdl.handle.net/10906/78204

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Customer Satisfaction in Service Companies: the Case of the Restaurant Industry
(Society for Marketing Advances Proceedings, 2011-01-01) Concha Velasquez, Jose Roberto
The services industry has experienced a change during the past few years to become an important line of business in the economy of Latin American countries. This is due not only to the performance of industries in this sector, but also to the fact that all sectors in these economies began to add different services to their products aiming at increasing their product value and setting themselves apart from their competitors. When it comes to loyalty to and preference for restaurant services, customer satisfaction makes a difference. It is something that the industry requires from businesses for them to be successful. It goes without saying that offering an excellent quality product is also essential to be able to stand out in this industry. The purpose of this research study is to establish the determining factors of consumer satisfaction in the restaurant industry and to provide them with a tool that allows identifying the most important factors for achieving customer satisfaction.
Developing trust and commitment among non-profit companies: the case of the food bank in Cali, Colombia
(Tulane University, 2010-01-01) Concha Velasquez, Jose Roberto
The most recent trends and research findings clearly show that the markets have experienced a significant change. Stakeholders in the market have shifted their orientation. They are now more focused on relationship marketing than on transactional marketing. Given the fact that relationship marketing is tightly linked with long-term time horizons, trust between the parties plays a very important role. This study analyzes the factors that have an impact on trust among non-profit companies. The researchers follows an empirical approach, focusing on showing the characteristics of and relationships between donors and non- profit companies, and how these relationships affect the trust which develops between the parties. The study was conducted at a non-profit company called “Banco de Alimentos” (food bank) in Cali, Colombia. It involved interviewing 68 donors in total, including companies from different economic sectors (i.e. manufacturing, public sector, financial sector, services, business, and healthcare) as well as individuals.
El Sector Privado y la Academia: aliados en el fortalecimiento de competencias en el comercio exterior
(Asociación de Empresas Seguras - AES, 2012-01-01) Concha Velasquez, Jose Roberto
En una retrospectiva de lo que ha sido la relación de estos dos sectores esenciales en el desarrollo del país a los largo del tiempo, podemos decir que por muchos años evolucionaron por caminos independientes, los futuros empresarios y profesionales se formaban en carreras específicas para la administración de los negocios y las empresas buscaban profesionales egresados de las diferentes instituciones educativas de acuerdo a las necesidades que sus organizaciones demandaban, pero esa relación era empresa-individuo, no existiendo un objetivo conjunto previo entre lo que el mercado requería y lo que los entes educativos consideraban esencial en la preparación de los futuros profesionales.

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Examinando Apropiación social del conocimiento - CPO por Autor "Concha Velasquez, Jose Roberto"