Examinando por Autor "Cernas Ortiz, Daniel Arturo"

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La adquisición de empresas. ¿En qué nivel de relación industrial son un modo más apropiado de diversificación empresarial?
(Universidad Icesi, Facultad de Ciencias Administrativas y Económicas, 2015-07-01) Mercado Salgado, Patricia; Cernas Ortiz, Daniel Arturo
The objective of this correlational study is to examine the level of industrial relatedness between companies, the acquirer (which is diversifying) and the acquired, at which the stock market’s reaction is more positive. In order to reach that goal, we used event study methodology over several days before and after the announcement of a sample of 460 acquisitions made by U.S. companies in the years 2000 to 2003. The results partially support the hypothesis that a firm’s value increases more sharply when the acquisition announcement involves moderately related firms. Nonetheless, only when the average level of relatedness was low (not being zero) the stock market reaction was more favorable.
La varianza del método común en la relación entre la satisfacción laboral y la satisfacción con la vida
(Universidad Icesi, 2017-10-01) Mercado Salgado, Patricia; Cernas Ortiz, Daniel Arturo; León Cázares, Filadelfo
The aim of this study was to identify and measure the presence of common method variance in therelationship between job satisfaction and life satisfaction. The research design was correlational, non-experimental and cross-sectional. Specifically, a survey was applied to a non-probabilistic sample of 287Mexican MBA students. The data were analyzed by means of the marker variable method. The resultsindicate that the relationship between job satisfaction and life satisfaction exhibits mild levels of commonmethod variance. This finding casts doubt on the supposed severity of common method variance inself-reported surveys.© 2017 Universidad ICESI.