Examinando por Autor "Oviedo Rivera, Carolina"

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Propuesta para incrementar las ventas de la crema de maní de manitoba a traves de la creación de un adobo
(Universidad Icesi, 2024-12-12) Oviedo Rivera, Carolina; Escobar Parra, Ada Valery; Moreno Raigosa, Luis Alexander; Ramírez, Carlos Enrique
This proposal details a strategy to increase the use of peanut butter through a marinade, focusing on the development of a new product line called MANIDOBO from the company MANITOBA . The objective is to create a peanut butter - based 2 product that responds to the growing consumer demand for healthy and sustainable options, becoming an essential ingredient in Colombian gastronomy. Global market trends indicate a steady increase in the consumption of marinades that are low in sodium, free of preservatives and made with natural ingredients, reflecting a preference for healthier alternatives, driven by increased awareness about food an d demand for sustainable products. Market research, based on a survey, shows that a high percentage of participants are interested in trying traditional dishes that include peanut marinade. This, together with data from secondary sources, highlights the fe asibility of introducing innovative products in this sector, allowing the implementation of effective strategies in digital marketing, sustainability and product development.