(Universidad Icesi, 2024-06-23) Monsalve Tamayo, José David; Gómez González, Carlos Hugo
This project arises from interviews with fashion entrepreneurs that revealed critical challenges, such as the lack of accurate data for strategic purchasing planning. The aim is to develop a Software as a Service (SaaS) solution that optimizes supply chain management, enabling the purchasing leader to implement strategic sourcing processes based on data and artificial intelligence. This approach responds to a strategic understanding of the challenges in purchasing manage ment in the fashion industry, marking a crucial step in the digital evolution of entrepreneurs in the sector (McKinsey & Company, 2021; Deloitte, 2020; Boston Consulting Group, 2019).
