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Estudios gerenciales Vol. 27 No. 119

URI permanente para esta colecciónhttp://hdl.handle.net/10906/5591

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Examinando Estudios gerenciales Vol. 27 No. 119 por Materia "Business"

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    ¿Cómo son los consumidores del mercado de las mayorías en venezuela? : una aproximación a la construcción del perfil psicográfico
    (Universidad Icesi, 2011-07-30T01:16:38Z) López Di Blasi, Sabina; Puente Castro, Raquel
    This investigation thoroughly discusses a profile of low-income consumers based on an understanding of their environment, everyday life, values, aspirations, and the dynamics of their purchasing and consumption habits. An ethnographic study of households was conducted in which sixty eight interviews were carried out among consumers at low socioeconomic levels in Venezuela. The main finding underline the fact that there are differences that would allow segmentation of these consumers into two groups. “I’m not doing bad and I’m improving” and “I’m not doing well, and I can’t see a way out of this”. Despite these differences, both groups share important similarities in relation to such values as family, solidarity, and honesty, and the conviction that success comes through education and work.
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    Intención de los estudiantes de la universidad icesi hacia la creación de empresa
    (Universidad Icesi, 2011-07-30T18:32:52Z) Martínez Romero, Ana Carolina; Peña Guevara, Alba Tatiana; Varela Villegas, Rodrigo
    This article presents and analyzes the results, for Colombia, of a crosscultural research study of entrepreneurial intentions conducted between Gasse and Tremblay (2009) at the University of Laval in Canada and professors at Icesi University, based on a review of samples of students from Canada, France, Tunisia, and Colombia. In the case of Colombia, a review was conducted of the perceptions, values, and attitudes of undergraduate students taking mandatory and elective Entrepreneurship courses at Icesi University in the first semester of 2009. The results make it possible to evaluate the students’ behaviors in relation to the entrepreneurial process and provide the basis of conclusions relative to the educational process implemented at Icesi University.